For the folks who know me well, you know that I’m a huge advocate of social media! I also know that I can be a big pain in the butt when it comes to sharing the benefits of social media. The benefits of personal social media are awesome but for this blog I want to focus on social media for entrepreneurs.
When speaking to business leaders in our industry, my question to them is simple: are you on social media in some meaningful way? If not, what are you waiting for?
Why do I advocate social media for entrepreneurs? Well, truth be told, when Facebook first launched more than 10 years ago, I hated it! That’s right, I hated it! I really didn’t understand it, nor did I give it much attention. I avoided it like the plague and the more people would tell me about it, the more I would distance myself from it. So for the people reading this that aren’t using it, I sympathize with you (a little). In fact, the point of this blog is to share how I came to love it and why you and your business should too.
Here are a few facts I want to begin with. Did you know?
Has over 1.28 billion users.
One million web pages are accessed using the “Login with Facebook” feature.
23% of Facebook users login at least 5 times per day.
47% of Americans say Facebook is their #1 influencer of purchases.
70% of marketers use Facebook to gain new customers.
Has over 1 billion enabled accounts with 359 million active monthly users.
It’s growing at an outstanding rate – 33% per year.
The 45 to 54 year old bracket has increased by 56% since 2012.
More than 20 billion photos have been shared to date.
200 million active users including 50 million that have signed up in the last 6 months.
6 billion Likes and 60 million photos shared everyday!
The facts are staggering! For me, the most important thing about social media is the ability to connect with people. As human beings, we are made to create connections; it’s in our social makeup and is linked to our happiness levels. Never before could we send a Tweet to someone we admire with a chance that they’ll respond.