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As an industry leader, clients often ask us the secret to achieving the chic sophisticated ambiance found in all Roma Showrooms. Below is a list of all the necessary elements that are essential to creating the perfect setting.


LIGHTING
Lighting is a key factor in staging the perfect atmosphere in any showroom or exhibit area. The strategic placement of lighting throughout a showroom is instrumental in drawing attention to a specific area or piece. The following are a few of our suggestions:

1. If there are specific display items that need to be highlighted, such as paintings, then use one display light for each item. If the item is especially wide, use two lights.
2. If you do not have items to highlight and the display light uses an MR16 light bulb, use one display light for approximately every two feet of horizontal display space.
3. If the display light uses a PAR halogen light bulb, use one display light for approximately every three feet of horizontal display space.
4. If the display light is intended to wash the wall with light, then use one display light for every two to three feet of horizontal display space, depending on how brightly you want to "wash" the display wall.
MUSIC
Another important element to consider when creating an inviting space is the use of music. It allows for a more relaxed and pleasant shopping experience. One of the many compliments we receive from visitors is the compilation of music played throughout our showrooms.

For a list of our favorite music selections, please click on the following PDF file.

SHOWROOM COLORS
When designing our showroom spaces we begin the process by selecting the perfect wall color and we start by looking at upcoming interior design trends. We then select a hue which beautifully enhances the artwork, moulding and compliments the general design theme of the collection. It is important when selecting a color to consider the overall look and feel you wish to accomplish. Your space will set the tone and create the perfect mood in which to showcase your products.

To achieve the look currently featured for the 2009 Spring Season, we suggest the following Roma Showroom colors:

• Perimeter Walls- Sherwin Williams- Rhinestone SW7656
• Accent Walls- Sherwin Williams- Tinsmith SW7657